Average Spend Per Purchase Session By User

The average amount of money spent per purchase session for each individual user.

https://developers.google.com/analytics/bigquery/advanced-queries

AVG(total_session_spend)
-- where total_session_spend is SUM(COALESCE(...)) for event_name = 'purchase' events within a session, grouped by user_pseudo_id and ga_session_id

Citations

https://developers.google.com/analytics/bigquery/advanced-queries

Connections

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Cited by

Events table (Google Analytics BigQuery Export) — Contains Google Analytics event export data from the `ga4_obfuscated_sample_ecommerce` dataset.