Referencemetricecommerce
Average Transactions Per Purchaser
The average number of transactions made by purchasers.
https://developers.google.com/analytics/bigquery/basic-queries
COUNT(*) / COUNT(DISTINCT user_pseudo_id)
-- for events where event_name IN ('in_app_purchase', 'purchase')Citations
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Cited by
- Events table (Google Analytics BigQuery Export) — Contains Google Analytics event export data from the `ga4_obfuscated_sample_ecommerce` dataset.